Why skin care has become so popular with tweens

Why skin care has become so popular with tweens

Serums. Creams. Lotions. SPF. For many tweens today, these products are part of their daily routine. Skin care has become extremely popular among the preteen population, a craze many parents are attributing to videos on social media. But are all of these items really necessary for a 10-year-old? Could they be dangerous to young skin?

If your child has taken an interest in skin care, don’t panic. That’s the word from Dr. Emma Olivera, a pediatrician with Advocate Health Care.

“As long as your child is using age-appropriate skin care, there is nothing to be concerned about,” she says. “Unfortunately, some of the products preteens see on social media may be developed for a different skin type. Skin care products are not ‘one-size fits all.’ That’s where the interest could become a problem. It’s important to make sure they aren’t using products with a lot of active ingredients that may lead to irritation.”

Active ingredients such as fragrance and retinols can be too harsh on young skin. It is recommended for this age group to avoid harsh chemicals, such as exfoliating acids, as it also can make the skin sensitive and dry.

So what is the appeal of skin care in the younger generation?

“Skin care routines are traditionally an adult practice, so preteens may feel it is a cool, ‘grown up’ thing to do. Some children may see older siblings or parents taking care of their skin and want to join in.”

Dr. Olivera says any products children are using on their skin should be hypoallergenic and noncomedogenic, meaning they won’t clog pores.

“When it comes to preteens and skin care, stick to the basics. A lip moisturizer, facial moisturizer, face wash and a broad-spectrum sunscreen with SPF 30 or greater are all acceptable products to use.”

Are you trying to find a pediatrician? Look here if you live in Illinois. Look here if you live in Wisconsin. 

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  1. Answer: Unfettered social media access by children with unrestricted finances. Absolutely NO need for this in our society.

  2. Tiffany Rebella, MD Dermatologist March 4, 2024 at 12:46 pm · Reply

    I hear about 2 hour skin care routines for 10 & 11 years olds in my practice. It often includes the words ‘anti-aging.’ My neighbor’s 6th grader was at a 3 hour skin care birthday party this weekend. This is dangerous. Healthy habits like bathing, face washing and sun protection are good discussions but ‘routines’ with anti- aging is down right frightening. Just another reason social media such as instagram and tik tok need not be a part of our tweens lives. It is just another reason that our kids feel ‘not good enough.’ They are getting anti-aging and cosmetic procedures younger and younger. Do yours kids a favor remove or restrict these sites. Dr. Rebella Dermatologist.

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About the Author

Holly Brenza
Holly Brenza

Holly Brenza, health enews contributor, is a public affairs coordinator on the content team at Advocate Health Care and Aurora Health Care. She is a graduate of the University of Illinois at Chicago. In her free time, Holly enjoys reading, watching the White Sox and Blackhawks, playing with her dog, Bear and running her cats' Instagram account, @strangefurthings.